We design, produce and sell premium skis and outerwear
We’re creating a new era of outdoor brands that put people and the planet first.
Faction Skis
Founded in Verbier in 2006, Faction produces award-winning skis and films for a global collective of skiers who want to experience the pure freedom of the mountains. Faction’s designs and products have shaped a culture of freeskiing that exists to challenge stagnation within the industry and create a more liberated, sustainable space in the outdoors.
FW Apparel
FW designs high-performance apparel with newschool style. Each FW piece is created only if it can be different, inspirational, and redefine what exists today.
United Shapes Snowboard
United Shapes is a modern brand building the future of snowboarding, created by lifelong snowboarders deeply entrenched in its history and lifestyle.
